the focus group must die

imagine the scene. it’s 6.30 in glasgow (but it could just as easily be manchester, birmingham, newcastle or london). you are in an expensive and fully kitted-out viewing facility…with 2 way mirrors and dvd recording. you’ve spent the past few weeks pulling together your methodology for this project, writing and re-writing the discussion guide, the […]

Posted at 9:46 pm on March 13, 2007 | Leave a comment | Filed Under: Uncategorized | Continue reading →

About

I work in communications.

Basically, what I do is help organisations understand their customers (what they think, how they act and what they want) and their place in the world. I then use this understanding to help these organisations communicate better.

It should be quite simple…

These pages are a forum for random and irregular thoughts related to the above.